Our Brand

HerAllure London is a provocative lingerie brand dedicated to celebrating 'Her' in all her forms. We aim to empower our patrons to explore, embrace and celebrate their sexuality by providing seductive, high-quality lingerie fit to adorn even the most demure. Founded upon freedom of expression, we strive towards complete inclusivity, refusing to stop until achieved.

Swarvoski x

herallure london

They say: "Diamonds are a girl's best friend, but when you're on a budget, Swarvoski crystals are just as friendly." HerAllure London is now offering our patrons the opportunity to go one step further in intensifying their sex appeal by adding the option to embellish their HAL undergarments with Swarvoski crystals!